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Simple campaign and measurement tools you can use without an account.
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Two focused utilities for everyday campaign and reporting work. Nothing is uploaded or stored.
Campaign URL Builder
Add source, medium, and campaign tags to any landing page URL for GA4 and ad reporting.
- Keeps existing query parameters and page fragments
- Validates the address before tagging
- Result is ready to copy and test
Conversion Rate Calculator
Turn visits and converted visits from the same period into a clear percentage.
- Same-period inputs for a fair comparison
- Guards against impossible values
- Instant result with clear guidance
Campaign URL Builder
Add campaign tags to a landing page URL. The result is created in your browser.
How to use it
- Paste the page URLEnter the full HTTP or HTTPS address of the page you want to promote.
- Add source and mediumSource identifies where the link appears, such as newsletter; medium describes the channel, such as email.
- Name the campaignGroup related links under one campaign name, such as summer-launch.
- Copy and testCopy the tagged URL and open it once to confirm it lands on the right page with tags intact.
Conversion Rate Calculator
Calculate the percentage of visits that completed your chosen action. Use visits and conversions from the same period.
How to read the result
- Use the same periodEnter visits and converted visits from the same date range and audience.
- Count converted visitsCount visits that converted rather than every repeated action within one visit.
- Compare fairlyConverted visits cannot exceed visits; the tool blocks impossible values.
- Add contextPair the rate with enquiry quality and sample size before deciding what to change.
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Using these resources
How to use the campaign URL builder
Enter the full HTTP or HTTPS address of the page you want to promote. Source identifies where the link appears, such as newsletter; medium describes the channel, such as email; campaign groups related links under one name. The builder retains existing query parameters and the page fragment. It replaces any existing source, medium, and campaign tags with the values you enter. Copy and test the finished link before using it.
How to interpret a conversion rate
For 200 visits and 7 converted visits, the rate is 3.50%. Use the same date range and population for both inputs. Count visits that converted rather than every repeated action within one visit; this calculator expects converted visits not to exceed visits. A rate alone does not describe enquiry quality, revenue, or the size of the sample. Both tools run in your browser and do not send their inputs to a service.