1. Use accurate business details
Use the business name customers recognise. Keep the address, telephone number, opening hours, and website consistent on your own pages and business profiles.
2. Describe your actual service area
Explain where you serve customers and whether they visit you or you travel to them. Do not create the impression of an office in every city you cover.
3. Make each service understandable
Give important services a useful page with the problem you solve, what is included, and how to enquire. Avoid swapping city names into otherwise identical pages.
4. Make contact easy on a phone
Check that telephone links, directions, forms, and opening hours are readable on a small screen. Try the complete enquiry journey yourself.
5. Answer local customer questions
Use questions from calls and enquiries to improve your pages. Explain appointments, availability, preparation, delivery, and the details customers need before contacting you.
6. Keep location information current
Update holiday hours, moved offices, changed phone numbers, and discontinued services promptly. Assign one person responsibility for keeping this information accurate.
7. Ask for honest feedback
Invite genuine customers to describe their experience without prescribing a rating or buying reviews. Use recurring feedback to improve the service as well as the website.
8. Use relevant original photos
Show useful images of your work, location, or team where you have permission. Choose images that help customers understand the business and describe them accurately.
9. Check technical access
Important pages should load, link to one another, and be available to search engines. Review accidental indexing restrictions and broken links after site changes.
10. Measure meaningful enquiries
Record which pages produce calls or completed enquiries and ask new customers how they found you. Review quality alongside volume before deciding what to improve next.
Key takeaways
- 1. Use accurate business details
- 2. Describe your actual service area
- 3. Make each service understandable
- 4. Make contact easy on a phone
