Example Project Scopes
Illustrative website and marketing briefs to help you plan a project. These are example scopes, not published client results.
Choose a Relevant Project Type
Use these examples to discuss the features, responsibilities and measurement your project needs.
Fashion Store: Online Sales Scope
Example scope
A WooCommerce redesign, product-page SEO and email workflows, with catalogue entry and measurement agreed in the brief.
Discuss a Similar Project
Consulting Firm: Enquiry Scope
Example scope
A campaign landing page, Google Ads setup and enquiry routing, with budget and lead qualification agreed before launch.
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Salon & Spa: Local Discovery Scope
Example scope
Service pages, booking requests and accurate Google Business Profile information for the areas the salon serves.
Discuss a Similar ProjectThe Process Behind the Scope
Agree the work, responsibilities and measures before starting.
Research First
Every engagement starts with understanding your market and customers.
Clear Roadmap
Prioritised actions with timelines, owners, and budgets.
Agree the Measures
Confirm the available tracking and define a qualified enquiry. Report revenue only when reliable sales data is connected.
Ask for a relevant example.
These examples describe possible work. Tell us your industry and ask for a relevant sample we have permission to share.