Website Redesign
Refresh an existing website while protecting the content and journeys that already work.
A Fresh Look Without Losing What Works
Refresh an existing website while protecting the content and journeys that already work.
Redesigns fail when they treat the old site as disposable. Current pages hold search rankings, enquiry routes, and customer trust — a careful redesign inventories all three first, then changes the design around them.
Share your current website or workflow, intended audience, available assets, and preferred timeline. We will agree the deliverables, responsibilities, and review checkpoints before work starts.
Why Redesign Carefully
What the Work Includes
A complete, professional package — not just a design file.
Content & enquiry inventory
Existing pages, enquiries, search entry points, and recurring frustrations inventoried before layouts change.
New page layouts
Page layouts planned around the approved scope and your existing brand.
Migration & redirects
Content migration with agreed redirects so old addresses keep landing correctly.
Before-and-after comparison
Key journeys compared before and after launch, with enquiry changes watched — not just appearance.
Forms & tracking check
Forms, telephone links, navigation, indexing settings, and analytics verified on the live domain.
URL baseline record
A record of existing URLs and search entry pages kept as the baseline for every later comparison.
How We Work
Each engagement follows the same clear sequence.
Inventory first
Pages, enquiries, entry points, and frustrations are recorded before any layout changes.
Plan layouts & redirects
New layouts, content migration, and redirect mapping are agreed around scope and brand.
Build & migrate
Approved layouts are built and content moved with redirects tested as you go.
Compare & verify
Journeys, forms, indexing, and analytics are verified after launch against the baseline.
Frequently Asked Questions
Everything you need to know about working with us.
Get a redesign quote.
Share the current URL. We will include migration and redirects in the scope.
Planning and practical questions
Keep the useful parts of the existing website
A redesign brief should identify pages that already attract enquiries, frequently used downloads, and content customers rely on. List what needs to change: navigation, editing, mobile usability, branding, or missing functionality. Keep a record of existing URLs and search entry pages before layouts change. This gives the project a baseline and helps prevent valuable content from being lost.
How is a redesign launch checked?
Compare old and new page addresses, test agreed redirects, and verify forms, telephone links, downloads, and important integrations. Review metadata and search access on the production domain. Plan who approves final content and how an unexpected launch problem will be handled. After release, watch for broken journeys and enquiry changes instead of judging the result only by appearance.